Corporate Response to Boycott

I wrote McDonald's on there web site and here is the response!!!

Hello Maite:

Thank you for taking the time to contact McDonald's and share your feelings about our commercial placements. We appreciate the opportunity to address your concerns.

First and foremost, please know that the relationship we have with our customers is one we value greatly. Our customers are at the heart of every decision we make, and we would never do anything to intentionally offend any of our customers.

When it comes to determining where we advertise, we have an obligation to our customers, employees, franchisees, and shareholders to reach our customers as effectively as possible. To that end, we work hard to have an ongoing dialog with all the media outlets with which we work. We regularly review programming where our advertising messages appear, and strive to associate our messages with programming that is relevant and entertaining and that speaks to our customers.

That said, it's important to understand that McDonald's is not directly involved with network/radio programming decisions. As an advertiser, our role is not to determine what broadcasters should or should not air. That decision belongs to the broadcaster and, ultimately, to the individual viewer. However, we recognize our customers support a diverse view of programming interests. As such, we appreciate you sharing your opinion and have shared it with our Marketing Department where it will be considered for future advertising decisions.

Please be assured that we will continue to search for entertaining, responsible programming for the placement of our commercials.

Again, thank you for contacting McDonald's.

Jessica
McDonald's Customer Response Center

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You wrote:

Michael Jackson fans will continue to boycott EXTRA TV, Alicia Jacobs, Mario Lopez, and ALL of EXTRA TV's corporate sponsors until EXTRA TV removes the MJ Story and Video from their Web site that aired on April 29, 2010; Extra TV issues a retraction of the story, an on-air apology, and a written apology to the Jackson family and Michael's three (3) children!